UBC Botanical Garden

Type: Graphic Design, Editorial Design, Annual Report, Print Design

About: During my time at UBC Botanical Garden, I supported the marketing team in developing visual communications that connect audiences with the Garden’s mission and programs. My work included a 40-page annual report, a six-piece brochure series, and brand communications, collaborating with marketing stakeholders to ensure brand accuracy and thoughtful storytelling across print and digital.

Design Approach: The process began with developing a creative direction, blending the Garden’s physical environment, botanical motifs, and UBCBG’s existing visual identity. I considered input from marketing stakeholders and donors, incorporating feedback from the lead botanist to ensure the content was accurate and aligned with the Garden’s mission.

Throughout the process, I balanced visual storytelling with careful attention to sensitive research information, navigating stakeholder feedback and subject matter accuracy to create thoughtful, cohesive communications.

Full Report: For the complete annual report, please visit UBC’s official website.